01 — INTRODUCING

MEDHA

designer, founder, dreamer

Medha
CURATING HER WORLD
create. scale. travel. win.

FOUNDER. DESIGNER. CHAOS CURATOR.

Building The Forbidden Fruit with sharp taste, streetwear energy, and a very serious coffee habit.

perfect 10
  • ✓ fearless.
  • ✓ focused.
  • ✓ ambitious.
  • ✓ a modern indian woman.
  • ✓ knows what she wants.
tff.the
forbidden
fruit

rooted in india, built for the world.

🐱 CATS
board members.
☕ COFFEE
co-founder.
🏁 F1 — KIMI ANTONELLI
young. fast. fearless.
SHE'S CREATING A WORLD OF HER OWNtff. the forbidden fruitDELHI · KOLKATA · EVERYWHERECOFFEE FIRST. IDEAS NEXT.
SHE'S CREATING A WORLD OF HER OWNtff. the forbidden fruitDELHI · KOLKATA · EVERYWHERECOFFEE FIRST. IDEAS NEXT.
02 — PLAY

TIC · TAC · TFF

a tiny break between briefs. you vs the deadline.

TIC · TAC · TOE
your move
03 — ABOUT

NOT YOUR
AVERAGE
FOUNDER BIO.

Medha designs like someone who notices everything. The cut of a t-shirt. The tone of a brand. The city energy behind a good idea. She is the founder of The Forbidden Fruit, an e-commerce brand with a strong visual pulse and a taste for pieces that feel personal, expressive, and a little unexpected.

🍎
Founder of tff.
👕
T-shirts & urban art.
📍
Delhi has her heart.
🏙️
Kolkata is home base.
Coffee first, ideas next.
🐱
Cat person, obviously.
🏁
F1 brain, design heart.
🎤
Loves Mickey Singh.
✈️
Dreams in travel stamps.
04 — HER BRAND

THE FORBIDDEN FRUIT

fashion that makes everyday unforgettable.

The Forbidden Fruit is Medha's world of expressive fashion, visual culture, and design-led everyday pieces. Think streetwear energy, clean product drops, sharp packaging, and a brand personality that does not try too hard.

👕
Graphic Tees
🧢
Urban Essentials
📦
Limited Drops
🎁
Packaging
📸
Campaigns
05 — THE BOARD

HER MOOD, ON PAPER.

the whole brain in one frame.

Medha's mood board
PERFECT 10curated chaos ♥
06 — DESIGN LANGUAGE

HER CREATIVE LANGUAGE.

T-Shirts
Her favourite canvas.
Streetwear
Loud, sharp, hers.
Urban Art
Walls that talk back.
Design Boards
Where ideas land first.
Product Styling
Make it want to be picked up.
Creative Direction
The conductor seat.
Brand Mood
A vibe with rules.
Visual Experiments
Try the weird thing.
07 — TRAVEL

FROM KOLKATA TO DELHI TO EVERYWHERE.

She collects cities the way designers collect references.

KOLKATA
origins
✈ STAMPED
DELHI
home energy
✈ STAMPED
MELBOURNE
one chapter
✈ STAMPED
BALI
slow & green
✈ STAMPED
PARIS
aesthetic refuel
✈ STAMPED
TOKYO
detail school
✈ STAMPED
DUBAI
gold light
✈ STAMPED
NEW YORK
loud & loved
✈ STAMPED
08 — LITTLE OBSESSIONS

LIKES, LOVES & OBSESSIONS.

🐱
Cats
permanent residents.
Coffee
co-founder energy.
🍤
Seafood
prawns, always.
🏁
Kimi & F1
young. fast. fearless.
🎤
Mickey Singh
the playlist staple.
🚗
White VW Beetle
classic soul. modern drive.
💪
Fit & Focused
strong body. clear mind.
🎨
Urban Art
the daily museum.
✈️
Travel
research, but make it aesthetic.
09 — FOUNDER ENERGY

SHARP TASTE.
SOFT CHAOS.
GOOD INSTINCTS.

She is not trying to look like every other founder on the internet. Medha's world is visual, fast-moving, product-led, and full of small details that somehow make everything feel cooler.

Design Instinct
feels the right cut before the data does.
Brand Taste
picks the font, the tone, the silence.
Product Energy
things that want to be touched.
10 — WELCOME

WELCOME TO MEDHA'S LITTLE UNIVERSE.

part brand world. part design board. part personality archive. fully medha.